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      profile n. an informal biography or a concise sketch of a person.   I’m looking to be a designer within either a company or as freelancer for an agency. Preferably more in creative role with most of the technical duties delegated elsewhere. Although my background is firmly rooted in print I would like to do more web work. Print-wise my career stretches over twenty years on both sides of the artworking divide. I started out setting ads for the Scotsman Newspaper, graduated to artworking publications for the Royal Bank of Scotland and ended up guiding Queen Margaret University through three major events in one year – inauguration of the University title, July graduation and the small matter of a campus relocation. Web-wise I started dabbling over eight years ago and basically taught myself from scratch. From building interactive CDs for Highland Park & Macallan, to creating flash movies for the Redpath website, building html websites for smaller clients, producing e-newsletters for XCalibre Communications and eventually designing a full blooded Joomla template for Lothian Buses.
  Like many other designers, I’ve done the usual array of stationery and leaflets that every designer seems to do, but have found myself drifting into other areas:
  1. Exhibition work with full stands, display boards and pop up stands;
  2. Art Directing on several photoshoots;
  3. Clothing with branding t-shirts and rugby tops;
    Multimedia with interactive maps, animated gifs and flash movies;
  4. I’ve even made a remote controlled model van to draw people to a stand.
However, my first love remains print; nothing really beats seeing your work trimmed, bound and lying on your desk. Unlike other media, print seems more personal and permanent; a leaflet will remain the same today and tomorrow regardless how far the technology moves on.
I love challenging a brief, the stripping away all the unnecessary details or the focussing in on of the important points.
Hell who doesn’t?